Are You Melting Plastic Onto Your Hair?

Are You Melting Plastic Onto Your Hair?
ISH Introduces the First in Their New Line Of 100% Natural Styling Products

(LOS ANGELES March 17, 2006) – Finally, a styling spray that won’t damage or weigh hair down! Traditional styling agents, such as those made by Paul Mitchell, Redken and Alterna, contain alcohol and plastic polymers, which are very harmful to the hair, especially when used with a heated hair appliance. ISH just released the I Love My Hair Styling Spray, 100% natural and 100% safe to use with blow dryers and styling irons.

Everyday millions of people are doing serious damage to their hair without even knowing it. When silicone based products are heated under a blow dryer or styling iron, the plastic polymers melt, creating an unhealthy build-up on the cuticle layer and scalp. Even the most trusted brands in hair care, such as Redken, Paul Mitchell, and Alterna, contain ingredients potentially harmful to the hair. In addition, the wide majority of styling agents use alcohol as a main ingredient, robbing hair of natural moisture.

The ISH I Love My Hair Styling Spray guarantees to provide maximum hold without doing damage to the hair – even when used with a heated appliance. This innovative product took a hint from Mother Nature, utilizing rice starch as its holding agent. Because rice starch is 100% natural, it is completely safe to use with any heat source. Best of all, it is water soluble, so it never leaves a build-up.

Because I Love My Hair Styling Spray contains no alcohol and no plastic polymers, it can be used before, during, and after styling. Spray on at the roots and blow dry for volume that is bouncy not stiff. Use during styling to capture curly or sleek styles. Also, use as a finishing spray for 18-hour hold with natural movement.

ISH products, including the I Love My Hair Styling Spray, are available at over 1,000 fine salons and spas nationwide. For more information about any ISH products or to place an order, please call 800.429.0989 or visit www.ishrescue.com to locate a salon near you.

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