ISH Professional Debuts Ionic Resuscitating Treatment

ISH Professional Debuts Ionic Resuscitating Treatment
In-Salon Process Works on All Hair Types, Including Ethnic Hair
Restores & Repairs Chemically Damaged Hair in 15 Minutes

(Los Angeles, Feb. 25, 2003) – Hair Damage: what every hairdresser fears when coloring, relaxing, perming, bleaching or straightening a client’s precious hair.

Responding to an ever-growing need to repair hair that is over-processed and damaged by bleach, perms, relaxers, Japanese straighteners, and even by weather and environment, ISH. Professional introduces the new Ionic Resuscitating Treatment, which restores the hair’s vitality and nourishes it back into a state of health after one short salon visit. ISH, which stands for IDEAL SILKY HAIR, attempts to resolve problems encountered universally by hairdressers working with chemical services, in addition to treating hair problems experienced by various ethnicities, including Asians and African-Americans, who previously required products catering to their specific hair type.

"The quality of one’s hair is dramatically improved by the Ionic Resuscitating Treatment, which temporarily rearranges the hair’s cuticle and renders a luminous shine and smoothness that can’t be achieved through any other type of product or professional salon service," states Nelson Chan, ISH. Professional spokesperson and professional colorist at Estetica hair salon in Beverly Hills. "It’s easy to color, relax or straighten hair, but it’s been virtually impossible to undo the subsequent damage and restore hair to a state of health, until now." Straight from Asia, the ionic resuscitating treatment works on all hair types, and is particularly effective in reducing tangles, dryness and frizziness, even in African-American hair.

With results lasting for up to one month, the fifteen-minute treatment involves the following steps: shampooing and deep cleansing; drying hair; applying the ionic product, whose active ingredient is the "HRC complex" (hair composition rearrangement)-tiny black crystals works together with Hydrolyzed Keratin— that revitalize hair from the inside out; flat ironing large sections of hair at 100 degrees, which activates the black crystals in the HRC complex and forces them to penetrate the hair’s matrix and rearrange its composition; rinsing well; and styling hair. Suggest service price is $40-80 depend on the area and client’s hair. It is a quick and easy add-on service for hairdresser. The cost is $60 for short hair, $70 for medium to long hair, and $80 for very long hair. The entire process takes only 15 – 20 minutes, with blow-out or styling time additional.

"It’s amazing because it makes hair healthier than what can be achieved naturally, and makes hair feel silkier and look so much better!," exclaims Chan. "The ionic resuscitating Treatment is a perfect summer remedy for hair damaged by salt, chlorine and sun."

For more information about the ionic resuscitating treatment, please contact ISH. Professional at 800.429.0989 or visit their website at www.ishresuce.com.

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